Problem
Simulated match without input was not engaging.
Core gameplay was slow, lacked depth, and didn’t offer satisfying progression.
Players built squads and entered matches, but without surrounding context or clear goals, the experience felt weightless.
Build a squad that fits the requirements of the league
Face opponents in fast paced seasons
Solution
Zoom out.
Introduced a fast-paced, season-based mode that gave players clearer structure, ongoing goals, and tighter feedback loops.
In single matches, outcomes could feel random - making it hard for players to see if squad changes were working. By introducing a multi-match format, we created a tighter feedback loop and clearer sense of strategic progress.
Squad-based goals (e.g. “Collect 3 English cards”) gave players mid-term targets and a stronger sense of achievement, while tying leagues to collections added intent and purpose to gameplay.
Impact
+21%
D1 Retention
+32%