Problem
Pack purchasing experience not enticing enough
Matchday Champions is a game built around cards, featuring FIFPro licensed players and unique card designs.
The original pack purchase screens lacked clarity, making it difficult for players to assess value and didn’t provide compelling motivation to purchase.
Pack purchase screen now presents value prominently, themed based on content.
Top up currencies without leaving the flow
Solution
Make it about the content
Showcased potential rewards by integrating card previews directly into the pack purchase UI.
Improved presentation of drop rates to build trust and perceived fairness.
Enabled purchasing of currencies without leaving the flow.
Impact
+21%
D1 Retention
+32%