Card upgrade feature was underutilised

Problem

Matchday Champions features a card upgrade system that improves the stats and visuals of cards.

Originally triggered via individual card pages, the feature was underutilised and failed to meet its potential as a coin sink.

Access point from home screen with timer

Clear presentation of cards that can be upgraded and available discounts

Solution

Bringing it all together: Training Pitch

Increased visibility by embedding upgrades directly into the core loop through a central access point.

Normalised upgrade behaviour through clearer access and daily-use framing.

Created urgency with time-limited offers on rotating cards.

Impact

+21%

+32%

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